How to get engagement with your Audience

As a mommy blogger, it shouldn’t take you too long to realize the importance of getting people to interact with you on your website. Readers who interact with you are engaged. They are more likely to share your page with others. And they are more likely to click on your affiliate marketing links or buy your products.

If you are concerned that your blog seems dormant, it’s time to do something about it. It’s time to come up with strategies that encourage your readers to ACT. 

But that’s hard to do. People have online fatigue. They can’t be bothered to share your content or comment on a post unless you give them something for their time.

Today, we would like to help you come up with ideas on how to promote your website. Although we called this article “Mother’s Day” promotions ideas, it can also be used on the 4th of July, Flag Day, or your birthday.

Here are 6 Mother’s Day promotion ideas to include on your website.

1. Give away a recipe book for sharing your page.

Let’s say your blog specializes in picky eaters, and each week you provide your followers two or three recipe stories. While your followers may enjoy your background information and step-by-step photographs, some may be irritated when scrolling through irrelevant content to find the actual recipe.

Give away an online cookbook, which features a recipe with one photo. Give a free cookbook to anyone who shares your latest blog post on their social media page. You can hold this same promotion periodically since you will always be adding new recipes to your page. 

2. Work Together With a Company You Promote

If you have earned some success by promoting a specific product or service, contact that company to see if you can work out a mutually beneficial deal. Ask for free products to offer as a giveaway to your readers. Require your reader to share content, post photos to your page, or provide you with an email address. 

This type of promotion won’t cost you anything. The company would benefit by getting buzz about their product or service. You would benefit by getting shares, comments, and email addresses. Your reader would benefit from having a chance to win free stuff. 

3. Work With a Local Company

Some of you have created a following in your local communities. In fact, you may be the go-to mommy blogger in your suburb. To give yourself even more street cred, connect with the best spa in your area to see if you can work out a cross-promotion. Have your readers write a paragraph on why they need a day of pampering, and have your other readers vote on whose story is the most deserving. Encourage participants to share your page to get their friends to vote. 

4. Ask Your Readers to Help You Make a Decision

You may not even have to give anything away to encourage people to interact with your blog. Why not create a simple poll? Ask your readers to help you make a choice. Have them vote between two paint colors for your nursery. Have them decide what toenail color will go best with your new dress. Ask your readers whether or not you should get bangs. Have them help choose the name for your new cat.

While this isn’t a contest, it is a way to get people to interact with your website. People love to give their opinions. It makes people feel as if they are helping you, and you are getting the comments on your blog that you need.

5. Give away a favorite product.

While it’s best to get a free prize to give away, you may decide that purchasing a product to give away may be worth the amount you spend. Purchase some sort of prize to celebrate the anniversary of your blog, your child’s birthday, or Mother’s Day. Make it easy on yourself and have the award be something that you can deliver electronically, like an Amazon gift card.

6. Give away products that promote your blog.

Purchase tank tops, bibs, fidget spinners, or wine glasses with the name of your blog. Ask your readers to share, retweet, repin, comment, or click to enter. Even if you have to pay to ship the items to the winners, you could receive new followers when they wear and use your promotional products.

Contests and prizes aren’t just for local furniture stores or the bakery down the street. Promote your mommy blog by creating excitement and buzz that only comes from giving away free stuff.

This article was originally posted at Mom Marketing Coach.